PDF book library free download

Marketing In The Cyber Era Strategies And Emerging Trends

Marketing in the Cyber Era  Strategies and Emerging Trends PDF
Author: Ghorbani, Ali
Publisher: IGI Global
ISBN: 1466648651
Size: 32.87 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 357
View: 5739

Get Book


The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Digital Arts And Entertainment Concepts Methodologies Tools And Applications

Digital Arts and Entertainment  Concepts  Methodologies  Tools  and Applications PDF
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466661151
Size: 41.59 MB
Format: PDF
Category : Art
Languages : en
Pages : 1661
View: 3895

Get Book


In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Marketing A Relationship Perspective Second Edition

Marketing  A Relationship Perspective  Second Edition  PDF
Author: Hollensen Svend
Publisher: World Scientific
ISBN: 1944659641
Size: 80.71 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 520
View: 3393

Get Book


Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.

Iscontour 2015 Tourism Research Perspectives

ISCONTOUR 2015   Tourism Research Perspectives PDF
Author: Roman Egger
Publisher: BoD – Books on Demand
ISBN: 3734760968
Size: 73.36 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : de
Pages : 352
View: 2251

Get Book


Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg University of Applied Sciences) and Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems). The target audience include international students (also PhDs), graduates, teachers and lecturers from the field of tourism and leisure management as well as companies and anyone interested in the conference topic areas. Issues to be covered at the conference include the following areas within a tourism context: Marketing & Management Tourism Product Development & Sustainability Information and Communication Technologies

Social Media Marketing Breakthroughs In Research And Practice

Social Media Marketing  Breakthroughs in Research and Practice PDF
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522556389
Size: 33.43 MB
Format: PDF, ePub, Mobi
Category : Computers
Languages : en
Pages : 1572
View: 706

Get Book


In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Gender Economics Breakthroughs In Research And Practice

Gender Economics  Breakthroughs in Research and Practice PDF
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522575111
Size: 59.65 MB
Format: PDF, Mobi
Category : Social Science
Languages : en
Pages : 815
View: 4594

Get Book


Gender Economics challenges current economic theory, targeting the way gender is often used for economic gain or increased market share. Experts realize that company growth can no longer be achieved by taking a conventional approach, but few follow through with introducing new frameworks that change the way diversity is treated. Gender Economics: Breakthroughs in Research and Practice features current research that combines the concepts of gender theory, sociology, and economics observing how diversity influences numerous dimensions of business and consumerism. Covering topics including gender empowerment and also bias, economic equality, industrial creativity, leadership, and the impact of social connectedness on life satisfaction, this publication is an ideal reference source for legislators and policymakers, economic developers, corporate practitioners, educational faculties, academicians, researchers, and graduate-level students of all disciplines.

Gender And Diversity Concepts Methodologies Tools And Applications

Gender and Diversity  Concepts  Methodologies  Tools  and Applications PDF
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522569138
Size: 65.96 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 2006
View: 3910

Get Book


Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies, social activists, and the general public. Consequently, the need to foster and sustain diversity and inclusiveness in the interactions among various groups of people is relevant today more than ever. Gender and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at gender and modern-day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Highlighting a range of topics such as anti-discrimination measures, workforce diversity, and gender inequality, this multi-volume book is designed for legislators and policy makers, practitioners, academicians, gender studies researchers, and graduate-level students interested in all aspects of gender and diversity studies.

Digital Marketing Strategies For Fashion And Luxury Brands

Digital Marketing Strategies for Fashion and Luxury Brands PDF
Author: Ozuem, Wilson
Publisher: IGI Global
ISBN: 1522526986
Size: 22.87 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 460
View: 6634

Get Book


Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Marketing And Humanity

Marketing and Humanity PDF
Author: Anjala S. Krishen
Publisher: Cambridge Scholars Publishing
ISBN: 1527521796
Size: 77.29 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 337
View: 5895

Get Book


This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely “marketing to consumers as…” (1) “mindful, happy and social”, (2) “intersectional, diverse, and inclusive”, (3) “information seekers”, and (4) “social change agents”. Consisting of fifteen chapters written by leading scholars in marketing, specific topics considered here include mindfulness, happiness, loneliness, sex and gender in advertising, privacy, skin lightening, information overload, health and technology, mitigating extremism, charitable behavior, and corporate social responsibility, among others.

Digital And Social Media Marketing

Digital and Social Media Marketing PDF
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Size: 12.21 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 339
View: 1069

Get Book


This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing Strategies Of The Horticultural Production Chain

Marketing Strategies of the Horticultural Production Chain PDF
Author: Marco A. Palma
Publisher: MDPI
ISBN: 3036504028
Size: 43.83 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 150
View: 2935

Get Book


This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.

Global Perspectives On Health Communication In The Age Of Social Media

Global Perspectives on Health Communication in the Age of Social Media PDF
Author: Sekalala, Seif
Publisher: IGI Global
ISBN: 1522537171
Size: 71.10 MB
Format: PDF, Docs
Category : Medical
Languages : en
Pages : 348
View: 1531

Get Book


Numerous studies suggest that people with a variety of health concerns are increasingly turning to online networks for social support. As a result, the number of online support communities has risen over the past two decades. Global Perspectives on Health Communication in the Age of Social Media is a critical scholarly resource that examines the illness and pain-and-suffering narrative of health communication. Featuring coverage on a broad range of topics, such as social networks, patient empowerment, and e-health, this book is geared towards professionals and researchers in health informatics as well as students, practitioners, clinicians, and academics.

Iscontour 2019 Tourism Research Perspectives

ISCONTOUR 2019 Tourism Research Perspectives PDF
Author: Christian Maurer
Publisher: BoD – Books on Demand
ISBN: 3739225696
Size: 42.34 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 392
View: 7532

Get Book


The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place alternatively at the locations Krems and Innsbruck. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Mag. Hubert Siller (Management Center Innsbruck). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The conference topics include marketing and management, tourism product development and sustainability, information and communication technologies, finance and budgeting, and human resource management.

Selected Issues In Global Health Communications

Selected Issues in Global Health Communications PDF
Author: Muhiuddin Haider
Publisher: BoD – Books on Demand
ISBN: 1789237890
Size: 29.22 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 90
View: 3611

Get Book


This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

Research Anthology On Strategies For Using Social Media As A Service And Tool In Business

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business PDF
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 179989021X
Size: 23.34 MB
Format: PDF, ePub
Category : Computers
Languages : en
Pages : 1865
View: 1393

Get Book


Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

E Marketing In Developed And Developing Countries Emerging Practices

E Marketing in Developed and Developing Countries  Emerging Practices PDF
Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 1466639555
Size: 47.32 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 372
View: 4214

Get Book


While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Collective Creativity For Responsible And Sustainable Business Practice

Collective Creativity for Responsible and Sustainable Business Practice PDF
Author: Fields, Ziska
Publisher: IGI Global
ISBN: 152251824X
Size: 50.39 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 385
View: 2574

Get Book


Over the years, irresponsible business practices have resulted in industrial waste, which is negatively impacting the environment. As a result, it is imperative to develop new solutions to reverse the damage. Collective Creativity for Responsible and Sustainable Business Practice is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity. Featuring extensive coverage across a range of relevant perspective and topics, such as sustainable business model innovation, social marketing, and education and business co-operatives, this comprehensive and timely publication is an essential reference source for business leaders, managers, academics, and community leaders seeking current research on sustainable management practices.

Organizations And Social Networking Utilizing Social Media To Engage Consumers

Organizations and Social Networking  Utilizing Social Media to Engage Consumers PDF
Author: Li, Eldon Y.
Publisher: IGI Global
ISBN: 1466640278
Size: 74.54 MB
Format: PDF, Kindle
Category : Computers
Languages : en
Pages : 445
View: 4889

Get Book


The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Leveraging Computer Mediated Marketing Environments

Leveraging Computer Mediated Marketing Environments PDF
Author: Bowen, Gordon
Publisher: IGI Global
ISBN: 1522573453
Size: 37.63 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 473
View: 5584

Get Book


Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.

Handbook Of Research On Strategic Fit And Design In Business Ecosystems

Handbook of Research on Strategic Fit and Design in Business Ecosystems PDF
Author: Hacioglu, Umit
Publisher: IGI Global
ISBN: 1799811271
Size: 73.14 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 775
View: 7400

Get Book


With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.