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Contemporary Issues In Social Media Marketing

Contemporary Issues in Social Media Marketing PDF
Author: Bikramjit Rishi
Publisher: Routledge
ISBN: 1317193989
Size: 35.96 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 328
View: 7085

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In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Iscontour 2015 Tourism Research Perspectives

ISCONTOUR 2015   Tourism Research Perspectives PDF
Author: Roman Egger
Publisher: BoD – Books on Demand
ISBN: 3734760968
Size: 44.84 MB
Format: PDF, ePub
Category : Business & Economics
Languages : de
Pages : 352
View: 1738

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Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg University of Applied Sciences) and Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems). The target audience include international students (also PhDs), graduates, teachers and lecturers from the field of tourism and leisure management as well as companies and anyone interested in the conference topic areas. Issues to be covered at the conference include the following areas within a tourism context: Marketing & Management Tourism Product Development & Sustainability Information and Communication Technologies

Global Perspectives On Health Communication In The Age Of Social Media

Global Perspectives on Health Communication in the Age of Social Media PDF
Author: Sekalala, Seif
Publisher: IGI Global
ISBN: 1522537171
Size: 27.62 MB
Format: PDF, ePub, Mobi
Category : Medical
Languages : en
Pages : 348
View: 4143

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Numerous studies suggest that people with a variety of health concerns are increasingly turning to online networks for social support. As a result, the number of online support communities has risen over the past two decades. Global Perspectives on Health Communication in the Age of Social Media is a critical scholarly resource that examines the illness and pain-and-suffering narrative of health communication. Featuring coverage on a broad range of topics, such as social networks, patient empowerment, and e-health, this book is geared towards professionals and researchers in health informatics as well as students, practitioners, clinicians, and academics.

New Perspectives On Critical Marketing And Consumer Society

New Perspectives on Critical Marketing and Consumer Society PDF
Author: Elaine L. Ritch
Publisher: Emerald Group Publishing
ISBN: 1839095547
Size: 80.53 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 252
View: 2457

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Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.

Global Perspectives On Media Events In Contemporary Society

Global Perspectives on Media Events in Contemporary Society PDF
Author: Fox, Andrew
Publisher: IGI Global
ISBN: 146669968X
Size: 24.92 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 306
View: 6305

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Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.

Digital Arts And Entertainment Concepts Methodologies Tools And Applications

Digital Arts and Entertainment  Concepts  Methodologies  Tools  and Applications PDF
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466661151
Size: 77.52 MB
Format: PDF, Kindle
Category : Art
Languages : en
Pages : 1661
View: 7254

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In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Social Media Marketing Breakthroughs In Research And Practice

Social Media Marketing  Breakthroughs in Research and Practice PDF
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522556389
Size: 35.10 MB
Format: PDF
Category : Computers
Languages : en
Pages : 1572
View: 1095

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In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Ethical And Social Perspectives On Global Business Interaction In Emerging Markets

Ethical and Social Perspectives on Global Business Interaction in Emerging Markets PDF
Author: Al-Shammari, Minwir
Publisher: IGI Global
ISBN: 1466698659
Size: 39.40 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 372
View: 959

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Societal demands, needs, and perspectives of ethical and socially responsible behavior within business environments are a driving force for corporate self-regulation. As such, executives must consistently work to understand the current definition of ethical business behavior and strive to meet the expectations of the cultures and communities they serve. Ethical and Social Perspectives on Global Business Interaction in Emerging Markets compiles current research relating to business ethics within developing markets around the world. This timely publication features research on topics essential to remaining competitive in the modern global marketplace, such as corporate social responsibility, corporate governance, consumer behavior understanding, and ethical leadership, and how all of these components attribute to the decision making process in business environments. Business executives and managers, graduate-level students, and academics will find this publication to be essential to their research, professional, and educational needs.

Expanding Perspectives On Open Science Communities Cultures And Diversity In Concepts And Practices

Expanding Perspectives on Open Science  Communities  Cultures and Diversity in Concepts and Practices PDF
Author: L. Chan
Publisher: IOS Press
ISBN: 1614997691
Size: 27.88 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 326
View: 4032

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Twenty-one years ago, the term 'electronic publishing' promised all manner of potential that the Web and network technologies could bring to scholarly communication, scientific research and technical innovation. Over the last two decades, tremendous developments have indeed taken place across all of these domains. One of the most important of these has been Open Science; perhaps the most widely discussed topic in research communications today. This book presents the proceedings of Elpub 2017, the 21st edition of the International Conference on Electronic Publishing, held in Limassol, Cyprus, in June 2017. Continuing the tradition of bringing together academics, publishers, lecturers, librarians, developers, entrepreneurs, users and all other stakeholders interested in the issues surrounding electronic publishing, this edition of the conference focuses on Open Science, and the 27 research and practitioner papers and 1 poster included here reflect the results and ideas of researchers and practitioners with diverse backgrounds from all around the world with regard to this important subject.Intended to generate discussion and debate on the potential and limitations of openness, the book addresses the current challenges and opportunities in the ecosystem of Open Science, and explores how to move forward in developing an inclusive system that will work for a much broader range of participants. It will be of interest to all those concerned with electronic publishing, and Open Science in particular.

Marketing In The Cyber Era Strategies And Emerging Trends

Marketing in the Cyber Era  Strategies and Emerging Trends PDF
Author: Ghorbani, Ali
Publisher: IGI Global
ISBN: 1466648651
Size: 14.37 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 357
View: 7594

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The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.