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Pharmaceutical Product Branding Strategies

Pharmaceutical Product Branding Strategies PDF
Author: Mark Paich
Publisher: CRC Press
ISBN: 1000687619
Size: 33.63 MB
Format: PDF, Docs
Category : Medical
Languages : en
Pages : 312
View: 5475

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This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issue

Pharmaceutical Product Branding Strategies

Pharmaceutical Product Branding Strategies PDF
Author: Mark Paich
Publisher: CRC Press
ISBN: 9781420087703
Size: 19.21 MB
Format: PDF, Kindle
Category : Medical
Languages : en
Pages : 312
View: 3791

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This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements. Features in the text include:

Pharmaceuticals Where S The Brand Logic

Pharmaceuticals Where s the Brand Logic  PDF
Author: Giles David Moss
Publisher: CRC Press
ISBN: 1439804273
Size: 10.61 MB
Format: PDF
Category : Medical
Languages : en
Pages : 248
View: 4958

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Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals—Where’s the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical marketing. This comprehensive book pulls information from fast moving consumer goods (FMCG) research and brand theory and applies it to the pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry brand, the corporate brand, the franchise brand, and the global and local product brand. Practical strategies are extensively explained and future challenges facing the pharmaceutical industry are explored, all geared to help any pharmaceutical professional to successfully market his or her brand. Pharmaceuticals—Where’s the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume a framework for the organization of a brand portfolio for any pharmaceutical company. This unique resource challenges traditional thought about the concept of branding in the pharmaceutical industry, examining several of the most difficult branding theory issues. This helpful guide provides several figures to fully explain data. Topics in Pharmaceuticals—Where’s the Brand Logic?: Branding Lessons and Strategy include: what is branding how is branding applied to the FMCG and pharmaceutical industries corporate brands—and how they can be leveraged franchise branding as a business strategy developing and sustaining pharmaceutical brands over time saving the credibility of the pharmaceutical industry changing the pharmaceutical business model to use branding as a strategic tool much, much more Pharmaceuticals—Where’s the Brand Logic?: Branding Lessons and Strategy provides the information and tools to help gain the competitive edge in a tough marketplace. This is an invaluable resource for anyone in the global pharmaceutical industry, including marketing personnel, senior management, general managers, strategy groups, and training departments.

Pharmaceutical Branding Strategies

Pharmaceutical Branding Strategies PDF
Author: Stephen Seget
Publisher:
ISBN:
Size: 46.55 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 163
View: 3226

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Branding is a central issue in the pharma industry. But while the FMCG industry has highly sophisticated branding models, pharma is much less developed and product managers need to put brand equity at the heart of product development and marketing.

Brand Medicine

Brand Medicine PDF
Author: T. Blackett
Publisher: Springer
ISBN: 0230522513
Size: 44.30 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 308
View: 1285

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As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

Monte Carlo Simulation For The Pharmaceutical Industry

Monte Carlo Simulation for the Pharmaceutical Industry PDF
Author: Mark Chang
Publisher: CRC Press
ISBN: 9781439835937
Size: 77.83 MB
Format: PDF, Docs
Category : Mathematics
Languages : en
Pages : 564
View: 2165

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Helping you become a creative, logical thinker and skillful "simulator," Monte Carlo Simulation for the Pharmaceutical Industry: Concepts, Algorithms, and Case Studies provides broad coverage of the entire drug development process, from drug discovery to preclinical and clinical trial aspects to commercialization. It presents the theories and methods needed to carry out computer simulations efficiently, covers both descriptive and pseudocode algorithms that provide the basis for implementation of the simulation methods, and illustrates real-world problems through case studies. The text first emphasizes the importance of analogy and simulation using examples from a variety of areas, before introducing general sampling methods and the different stages of drug development. It then focuses on simulation approaches based on game theory and the Markov decision process, simulations in classical and adaptive trials, and various challenges in clinical trial management and execution. The author goes on to cover prescription drug marketing strategies and brand planning, molecular design and simulation, computational systems biology and biological pathway simulation with Petri nets, and physiologically based pharmacokinetic modeling and pharmacodynamic models. The final chapter explores Monte Carlo computing techniques for statistical inference. This book offers a systematic treatment of computer simulation in drug development. It not only deals with the principles and methods of Monte Carlo simulation, but also the applications in drug development, such as statistical trial monitoring, prescription drug marketing, and molecular docking.

Brand Planning For The Pharmaceutical Industry

Brand Planning for the Pharmaceutical Industry PDF
Author: Janice MacLennan
Publisher: Routledge
ISBN: 1351954857
Size: 16.10 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 176
View: 2075

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Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point. The book is split into two parts, the first dealing comprehensively with brand planning for products yet to get to the market, with the second part applying the same process to products that are already on the market. Both parts are extremely pragmatic, full of pertinent examples and insights from the pharmaceutical industry, and are directly applicable to your own brand planning. Brand Planning for the Pharmaceutical Industry concludes by confronting the problems that organizations are likely to have in actually making brand planning an integral part of their work and presents strategies for dealing with them.

Cases On Branding Strategies And Product Development Successes And Pitfalls

Cases on Branding Strategies and Product Development  Successes and Pitfalls PDF
Author: Sarma, Sarmistha
Publisher: IGI Global
ISBN: 146667394X
Size: 34.29 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 417
View: 7670

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The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

Pharmaceutical Branding Strategies

Pharmaceutical Branding Strategies PDF
Author:
Publisher:
ISBN:
Size: 11.34 MB
Format: PDF, Mobi
Category :
Languages : en
Pages :
View: 2656

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Branding is a central issue in the pharma industry. But while the FMCG industry has highly sophisticated branding models, pharma is much less developed and product managers need to put brand equity at the heart of product development and marketing.

Neuromarketing A Peep Into Customer S Minds

Neuromarketing  A Peep Into Customer S Minds PDF
Author:
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120338685
Size: 69.92 MB
Format: PDF, ePub, Mobi
Category : Consumer behavior
Languages : en
Pages : 260
View: 5580

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Therefore, the researchers, in the field, have devised a new concept called neuro-marketing, which maps the cognitive behaviour (the way one thinks and reacts) of a consumer. This comprehensive book highlights various aspects of neuromarketing, its application to study consumer behaviour, and its techniques to strengthen brand management and advertising strategies. The book has been organized into four different sections. Section I details on essentials of marketing and brand management. Section II digs on to the rationale of neuromarketing, explaining the structure and the function of the human brain. The correlation between autonomic nervous system and brand communication is also explained in detail in the text. Students are also introduced to the concepts of brain laterality and to the various research methods used to conduct neuromarketing such as functional Magnetic Resonance Imaging (fMRI), Magnetic Resonance Imaging (MRI) and coloured scanning. Section III digs on to the emerging areas of neuromarketing with the help of some important research pape Section IV discusses concepts of neuromarketing in an integrated approach. The section also presents some application areas with special reference to communication strategy, design and product life-cycle.