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Retail Product Management

Retail Product Management PDF
Author: Rosemary Varley
Publisher: Routledge
ISBN: 1134606796
Size: 53.37 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 272
View: 2917

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Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.

Produktmanagement F R Dummies

Produktmanagement f  r Dummies PDF
Author: Brian Lawley
Publisher: John Wiley & Sons
ISBN: 3527813152
Size: 32.29 MB
Format: PDF
Category : Business & Economics
Languages : de
Pages : 372
View: 3561

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Kunden haben so eine große Auswahl an Produkten wie nie. Da müssen sich die Unternehmen etwas einfallen lassen, um beim Kunden aufzufallen: die Qualität, das Marketing, der Vertrieb und der Preis - das alles muss ein Produktmanager im Auge behalten, um das Produkt erfolgreich zu machen. Brian Lawley und Pamela Schure stellen alle Aspekte des Produktmanagements vor: die Planungsstrategie sowie den kompletten Produktlebenszyklus von der Marktreife bis zum Ausscheiden aus dem Markt. Sie erklären, wie Sie erste Ideen zu Produkten weiterentwickeln und wie Sie Kunden- und Marktanalysen durchführen. Erfahren Sie außerdem, wie Sie Teams führen und sie zu Höchstleistungen anspornen. Werden Sie so zu einem erfolgreichen Produktmanager, bringen Sie neue Produkte auf den Markt und steigern Sie Ihren Umsatz.

Retail Management

Retail Management PDF
Author: S.C. Bhatia
Publisher: Atlantic Publishers & Dist
ISBN: 9788126909810
Size: 45.28 MB
Format: PDF
Category : Retail trade
Languages : en
Pages : 470
View: 7759

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Principles Of Retailing

Principles of Retailing PDF
Author: John Fernie
Publisher: Routledge
ISBN: 1317648285
Size: 63.64 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 350
View: 1948

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Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Mine Introduction To Product Management For Retail Consumer Banking

Mine Introduction to Product Management for Retail Consumer Banking PDF
Author: Daniel Oduro
Publisher: Daniel Oduro
ISBN: 9988313551
Size: 77.14 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages :
View: 7690

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The ultimate aim of the book is to reinforce the business management orientation required in product management and also strongly underscore the fact that business is won at the frontlines. The win is convincing when every player in the front-line team has a deepened understanding of the products and services that represent the main arsenal of the business. As demonstrated in the book, it is only when team approach is adopted for most key product and service initiatives that impactful results get achieved. This book is highly recommended for customer service officers, branch managers, product managers, branch operation managers, call center staff, the analytics team, operational risk team members and IT support crew.

Marketing Management 4e

MARKETING MANAGEMENT 4E PDF
Author: Rajan Saxena
Publisher: Tata McGraw-Hill Education
ISBN: 9780070144910
Size: 55.94 MB
Format: PDF, ePub, Mobi
Category : Marketing
Languages : en
Pages : 883
View: 7419

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Marketing Management

Marketing Management PDF
Author: Rajan Saxena
Publisher: Tata McGraw-Hill Education
ISBN: 9780070599536
Size: 47.53 MB
Format: PDF, ePub
Category : Marketing
Languages : en
Pages : 819
View: 2456

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Luxury Retail Management

Luxury Retail Management PDF
Author: Michel Chevalier
Publisher: John Wiley & Sons
ISBN: 0470830298
Size: 21.46 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 384
View: 2020

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Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

Prozess Zur L Sung Komplexer Entscheidungsprobleme

Prozess zur L  sung komplexer Entscheidungsprobleme PDF
Author: Rudolf Grünig
Publisher: Springer-Verlag
ISBN: 3662530023
Size: 77.69 MB
Format: PDF
Category : Business & Economics
Languages : de
Pages : 210
View: 6558

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Entscheidungen von großer Tragweite zu treffen, gehört zu den wichtigsten Aufgaben von Führungskräften. Meist handelt es sich um komplexe Entscheidungen. Die Autoren stellen ein Verfahren vor, um komplexe Probleme schrittweise zu bearbeiten. Besonderes Augenmerk gilt der Problemanalyse, der Variantenentwicklung und der Erarbeitung der Entscheidungsmatrix. Die Inhalte sind fundiert und praxisnah dargestellt, für die Neuauflage wurden sie überarbeitet und erweitert. Ein Praxis-Leitfaden, der Managern hilft, die richtigen Entscheidungen zu treffen.

New Product Management

New Product Management PDF
Author: Eberhard Eugen Scheuing
Publisher:
ISBN:
Size: 33.64 MB
Format: PDF, ePub
Category : Diffusion of innovations
Languages : en
Pages : 307
View: 7111

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Agiles Produktmanagement Mit Scrum

Agiles Produktmanagement mit Scrum PDF
Author: Roman Pichler
Publisher: dpunkt.verlag
ISBN: 386491437X
Size: 42.69 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : de
Pages : 156
View: 2981

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Agiles Produktmanagement mit Scrum hilft Ihnen, innovative Produkte mit Scrum zu entwickeln. Anhand zahlreicher Praxisbeispiele erklärt das Buch anschaulich und leicht verständlich den Einsatz agiler Produktmanagementkonzepte und -techniken. Hierzu zählen: •Die richtige Anwendung der Product-Owner-Rolle •Der effektive Einsatz einer agilen Produktvision und einer agilen Produkt-Roadmap •Der richtige Umgang mit dem Product Backlog inklusive Priorisierung, User Stories und nichtfunktionaler Anforderungen •Das Erstellen eines realistischen Releaseplans •Das richtige Verhalten des Product Owner in den Sprint-Besprechungen •Die Etablierung der Product-Owner-Rolle im Unternehmen Dieses Buch ist für alle Leser, die als Product Owner arbeiten oder dies vorhaben, sowie für Führungskräfte und Scrum Master, die sich für die Anwendung der Rolle und den Einsatz der Praktiken interessieren.

Principles Of Retailing

Principles of Retailing PDF
Author: Mohammed Rafiq
Publisher: Macmillan International Higher Education
ISBN: 1137354526
Size: 36.91 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 356
View: 6012

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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

Fashion Merchandising

Fashion Merchandising PDF
Author: James Clark
Publisher: Bloomsbury Publishing
ISBN: 1350304891
Size: 14.99 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 274
View: 3641

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Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists

Retail Category Management

Retail Category Management PDF
Author: Alexander Hübner
Publisher: Springer Science & Business Media
ISBN: 9783642224775
Size: 13.79 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 153
View: 6717

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Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.

Retail Analytics

Retail Analytics PDF
Author: Anna-Lena Sachs
Publisher: Springer
ISBN: 3319133055
Size: 44.64 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 111
View: 7678

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This book addresses the challenging task of demand forecasting and inventory management in retailing. It analyzes how information from point-of-sale scanner systems can be used to improve inventory decisions, and develops a data-driven approach that integrates demand forecasting and inventory management for perishable products, while taking unobservable lost sales and substitution into account in out-of-stock situations. Using linear programming, a new inventory function that reflects the causal relationship between demand and external factors such as price and weather is proposed. The book subsequently demonstrates the benefits of this new approach in numerical studies that utilize real data collected at a large European retail chain. Furthermore, the book derives an optimal inventory policy for a multi-product setting in which the decision-maker faces an aggregated service level target, and analyzes whether the decision-maker is subject to behavioral biases based on real data for bakery products.

Logistik

Logistik PDF
Author: Harald Gleißner
Publisher: Springer-Verlag
ISBN: 3834995479
Size: 54.65 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : de
Pages : 306
View: 7178

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Dieses Buch ist ein auf die Bachelor-Ausbildung abgestimmtes und leicht verständliches Basiswerk sowie Arbeitsbuch zur Logistik. Es stellt die logistischen Grundlagen und die wichtigen Teilgebiete modular und anschaulich dar. Jedes Kapitel enthält Lernziele sowie zahlreiche Fallbeispiele, die das jeweilige Themengebiet mit Praxisfällen ergänzen. Im Anhang werden dazu kurze Lösungsskizzen vorgestellt.

Retail Management

Retail Management PDF
Author: Prabhu TL
Publisher: Nestfame Creations Pvt. Ltd.
ISBN:
Size: 76.90 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 247
View: 7479

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Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. Fashion Retail Management gives insight into the principles of fashion marketing, retail buying and merchandising and imparts basic fabric knowledge - from fiber to fabric and fabric to garment. It gives an overview of the concept of visual merchandising and lays emphasis on customer relationship management, brand management and sales management. The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty. Retailing in any field tends to be an incredibly competitive process and customer-facing stores are perhaps one of the tougher forms of business to manage. There is a lot that can potentially emerge to trip up even the most experienced and diligent of retail business operators but with the right approach, there’s also a huge amount that can be achieved. Here are 5 focus points that might be helpful if you’re looking to improve the way you run your retail business and exceed your customer's expectations. Understand and Respond to What Your Customers Want Like a lot of tips, our first one here is rather more easily said than done but that, in a sense, is precisely the point. Retailers need to do whatever it takes to get to know their customers and to react to what they find out quickly. You might be able to tick over by offering the same products in the same way as a matter of routine but lasting success can generally only be built on flexibility and a willingness to change along with habits among your customers. Get to Know Your Competition Like every other business around, retailers do not exist in a vacuum and it is vital for all manner of reasons that company bosses are aware of what their rivals are offering. These days, retail competitors can come in many different forms, be it online or otherwise, and bosses should frequently take the time to get a sense of the experiences being offered elsewhere. Whether or not you decide to integrate certain ideas into your own operation, competitor research is essential because it lets you know exactly what you’re up against and that information can prove to be invaluable. Invest in Your People The members of a retailer’s workforce are the face of the business on a day-to-day basis and the way that they interact with customers is very important. Hiring the right people to join your team is a key starting point but the story can’t stop there and providing quality training should always be high on the agenda. This goes for staff on the shop floor, as well as supervisors and managers. Always Look to the Future The past may well have a lot to teach us as business bosses but for retailers it’s vital to focus firmly on the future. It’s important not to dwell too much on prior successes or failures and to remain as objective as possible as you assess different situations and dynamics. Every experience is a lesson but a good retail manager will not be obsessed with what has gone before but will be quick to understand where opportunities may lie for the future. Be Ready for Anything One of the great things about being involved in retailing is the sheer variety of the challenges it presents from week to week and year to year. For those in charge of retail companies or operations, there is a lot to be said for expecting the unexpected and being ready to react at all times. Ultimately, the aim should be to focus on solving one problem at a time and not wasting energy on figuring out who to blame when things don’t go quite according to plan.

Electronic Retailing

Electronic Retailing PDF
Author: Maria Madlberger
Publisher: Springer-Verlag
ISBN: 9783322816634
Size: 12.11 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : de
Pages : 308
View: 2218

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Maria Madlberger verbindet die Disziplinen Marketing und Wirtschaftsinformatik und untersucht das Wesen von E-Commerce, E-tailing und Multichannel-Retailing.

Retail Supply Chain Management

Retail Supply Chain Management PDF
Author: Narendra Agrawal
Publisher: Springer Science & Business Media
ISBN: 9780387789033
Size: 31.19 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 340
View: 4987

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In today's retail environment, characterized by product proliferation, price competition, expectations of service quality, and advances in technology, many organizations are struggling to maintain profitability. Rigorous analytical methods have emerged as the most promising solution to many of these complex problems. Indeed, the retail industry has emerged as a fascinating choice for researchers in the field of supply chain management. In Retail Supply Chain Management, leading researchers provide a detailed review of cutting-edge methodologies that address the complex array of these problems. A critical resource for researchers and practitioners in the field of retailing, chapters in this book focus on three key areas: (1) empirical studies of retail supply chain practices, (2) assortment and inventory planning, and (3) integrating price optimization into retail supply chain decisions.

Drive

Drive PDF
Author: Daniel H. Pink
Publisher: Ecowin
ISBN: 3711050786
Size: 45.68 MB
Format: PDF, Kindle
Category : Political Science
Languages : de
Pages : 284
View: 2097

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Sind wir nicht alle davon überzeugt, dass wir am besten mit äußeren Anreizen wie Geld und Prestige oder durch "Zuckerbrot und Peitsche" zu motivieren sind? "Alles falsch", sagt Daniel H. Pink in seinem provokanten und zukunftsweisenden Buch. Das Geheimnis unseres persönlichen Erfolges ist das zutiefst menschliche Bedürfnis, unser Leben selbst zu bestimmen, zu lernen, Neues zu erschaffen und damit unsere Lebensqualität und unsere Welt zu verbessern. Daniel H. Pink enthüllt die Widersprüche zwischen dem, was die Wissenschaft weiß, und dem, was die Wirtschaft tut – und wie genau dies jeden Aspekt unseres Lebens beeinflusst. Er demonstriert, dass das Prinzip von Bestrafung und Belohnung exakt der falsche Weg ist, um Menschen für die Herausforderungen von Heute zu motivieren, egal ob in Beruf oder Privatleben. In "Drive" untersucht er die drei Elemente der wirklichen Motivation – Selbstbestimmung, Perfektionierung und Sinnerfüllung – und bietet kluge sowie überraschende Techniken an, um diese in die Tat umzusetzen. Daniel H. Pink stellt uns Menschen vor, die diese neuen Ansätze zur Motivation bereits erfolgreich in ihr Leben integriert haben und uns damit entschlossen einen außergewöhnlichen Weg in die Zukunft zeigen.