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Smart Data Pricing

Smart Data Pricing PDF
Author: Soumya Sen
Publisher: John Wiley & Sons
ISBN: 1118899334
Size: 63.70 MB
Format: PDF
Category : Technology & Engineering
Languages : en
Pages : 536
View: 4088

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A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies. Smart Data Pricing: • Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content. • Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem. • Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience. • Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives. • Combines academic and industry expertise from multiple disciplines and business organizations. The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.

Smart Data Pricing

Smart Data Pricing PDF
Author: Soumya Sen
Publisher: John Wiley & Sons
ISBN: 1118611667
Size: 35.33 MB
Format: PDF, ePub, Mobi
Category : Technology & Engineering
Languages : en
Pages : 536
View: 5622

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A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies. Smart Data Pricing: • Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content. • Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem. • Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience. • Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives. • Combines academic and industry expertise from multiple disciplines and business organizations. The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.

Marktforschung F R Die Smart Data World

Marktforschung f  r die Smart Data World PDF
Author: Bernhard Keller
Publisher: Springer Gabler
ISBN: 9783658286637
Size: 26.59 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : de
Pages : 319
View: 1855

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Die Methoden und Aufgaben der Marktforschung scheinen sich ständig zu verändern, aktualisieren sich und passen sich an Marktbedürfnisse an mit dem Ziel, eines zu erreichen: eine systemische Sicht auf Menschen, Daten und Dinge. Menschen bewegen sich im Web, nutzen unterschiedliche „Dinge“, sind „verdatet“ und generieren als Käufer, Nutzer oder Interessenten mehr Daten denn je. Der Glanz der Idee, dieses Füllhorn an Daten mittels Big Data Analytics und Künstlicher Intelligenz zu nützlichen Informationen und wertvollem Wissen fehlerlos automatisiert zu wandeln, bekommt immer mehr Flecken, denn was bei dieser Betrachtung fehlt, ist der Mensch. Umso mehr ist die Expertise der Marktforscher gefragt, die erweitert wird um das Wissen von Experten zu BlockChain Algorithmen, Gamification etc. Ebenso ist ein Überdenken der Leitplanken erforderlich, die eine moderne Ethik als Regeln des kommerziellen Prozesses setzen muss.Unternehmen brauchen Wissen über Präferenzen, Entscheidungsprozesse und Verhalten, um verwertbare Erkenntnisse zu generieren. Neu dabei ist die Vielfältigkeit der Orte, an denen Konsumenten und Bürger Informationen sammeln, selber zum Content beitragen und sich bewegen. Diese Vielfalt zu erfassen und der Analyse zugänglich zu machen, ist das Bestreben der modernen Marktforschung, sie setzt neben allen klassischen Instrumenten neue Wege und Verfahren ein – von Beacons, über passive Tracking-Verfahren bis hin zu künstlicher Intelligenz – alles, was dazu beiträgt, aus Daten smarte Daten zu machen, die die Geschichte der Menschen in ihren verschiedenen Rollen und Zusammenhängen erzählen. Marktforschung wird damit ebenso digital wie es die Gesellschaft ist. Den Weg und die Verfahren zu beschreiben, die zu relevanten Insights führen und dabei ebenso die Möglichkeiten, Chancen, Überschätzungen und Grenzen aufzuzeigen, ist das Anliegen dieses Buches. Verbunden damit gehen die Autoren auch der Frage nach, wie die zukünftigen Skills der Profession aussehen müssen, um die Geschichte der Daten zu verstehen und Daten zu wertvollen Informationen zu machen.

Designing Smart Prices

Designing Smart Prices PDF
Author: Mila Vogelsang
Publisher: Springer Gabler
ISBN: 9783658313791
Size: 12.12 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : de
Pages : 176
View: 891

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Die intelligente, algorithmenbasierte Preisgestaltung, das sogenannte Smart Pricing, ist zu einer wichtigen Säule bei der Entwicklung neuer Preisstrategien geworden. Sowohl die Praxis als auch wissenschaftliche Studien indizieren, dass diese Form der Preisgestaltung zu einer signifikanten Umsatz- und Gewinnsteigerung beitragen kann. Diese Buch leistet sowohl in theoretischer als auch in praktischer Hinsicht ein tiefergehendes Verständnis für Smart Pricing, im Speziellen Dynamic und Personalized Pricing, und zeigt wichtige Erklärungs- und Lösungsansätze auf, wie diese innovativen Preisstrategien systematisch gestaltet werden sollten.

Key Technologies For 5g Wireless Systems

Key Technologies for 5G Wireless Systems PDF
Author: Vincent W. S. Wong
Publisher: Cambridge University Press
ISBN: 1316781062
Size: 10.12 MB
Format: PDF, Mobi
Category : Technology & Engineering
Languages : en
Pages :
View: 2870

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Gain a detailed understanding of the protocols, network architectures and techniques being considered for 5G wireless networks with this authoritative guide to the state of the art. • Get up to speed with key topics such as cloud radio access networks, mobile edge computing, full duplexing, massive MIMO, mmWave, NOMA, Internet of things, M2M communications, D2D communications, mobile data offloading, interference mitigation techniques, radio resource management, visible light communications, and smart data pricing. • Learn from leading researchers in academia and industry about the most recent theoretical developments in the field. • Discover how each potential technology can increase the capacity, spectral efficiency, and energy efficiency of wireless systems. Providing the most comprehensive overview of 5G technologies to date, this is an essential reference for researchers, practicing engineers and graduate students working in wireless communications and networking.

Smart Data Pricing In Wireless Data Networks

Smart Data Pricing in Wireless Data Networks PDF
Author: Liang Zhang
Publisher:
ISBN:
Size: 24.42 MB
Format: PDF
Category : Resource allocation
Languages : en
Pages : 115
View: 6911

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Second, we analyze the sponsored data plan, a recent pricing proposal, i.e., when accessing contents from a particular content provider (short for CP), end users do not need to pay for that volume of traffic consumed, but the CP will sponsor for this data consumption. We build a two-class service model to analyze the consumers' traffic demand under the sponsored data plan with consideration of QoS. We use a two-stage Stackelberg game to characterize the interaction between CPs and the ISP and reveal a number of important findings. Our conclusions are: 1) When the ISP's capacity is sufficient, the sponsored data plan benefits consumers and CPs in the short run, but the ISP does not have incentives to further improve its service in the long run. 2) When ISP's capacity is insufficient, the ISP and end users may achieve a win-win trade, while the ISP and CPs always compete for the revenue. 3) The sponsored data plan may enlarge the unbalance in revenue distribution between different CPs; CPs with higher unit income and poorer technology support are more likely to prefer the sponsored data plan. Third, we propose and study one new smart data pricing scheme, time dependent sponsoring, i.e., content providers can decide when and how much to sponsor their traffic. The main novelty of TDS is its potential to improve Internet resource utilization by migrating data traffic from peak times to valley times. We formulate a Stackelberg game model to study the interactions between the ISP, CPs and users, and derive the optimal sponsoring fractions over different times under TDS. In particular, we develop a dynamic programming algorithm to solve a non-convex optimization in sponsoring decisions. We find that: 1) TDS improves the CPs' bandwidth utilization, CPs' profit and consumers' welfare for slightly patient strategic users; but may result in controversial effects for highly patient strategic users, and 2) when CPs provide different subsidizations to different groups, the bandwidth usage can be improved significantly and so are CPs' profit and consumers' welfare, and 3) well designed TDS reduces the waste of capacity and thus improves social welfare and ISP's profit, compared with TDP.

Networked Life

Networked Life PDF
Author: Mung Chiang
Publisher: Cambridge University Press
ISBN: 113957700X
Size: 70.57 MB
Format: PDF, ePub
Category : Technology & Engineering
Languages : en
Pages :
View: 2733

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How does Google sell ad space and rank webpages? How does Netflix recommend movies and Amazon rank products? How can you influence people on Facebook and Twitter and can you really reach anyone in six steps? Why doesn't the Internet collapse under congestion and does it have an Achilles' heel? Why are you charged per gigabyte for mobile data and how can Skype and BitTorrent be free? How are cloud services so scalable and why is WiFi slower at hotspots than at home? Driven by twenty real-world questions about our networked lives, this book explores the technology behind the multi-trillion dollar Internet and wireless industries. Providing easily understandable answers for the casually curious, alongside detailed explanations for those looking for in-depth discussion, this thought-provoking book is essential reading for students in engineering, science and economics, for network industry professionals and anyone curious about how technological and social networks really work.

Bepreisung Priorisierter Daten Bertragung

Bepreisung priorisierter Daten  bertragung PDF
Author: Alexander Floren
Publisher: Springer-Verlag
ISBN: 3658259590
Size: 17.59 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : de
Pages : 365
View: 7607

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In diesem Buch wird eine Basis zur weitreichenden Berücksichtigung der Kundenwertorientierung in der Optimierung von Tarifen zur Bepreisung von Endkunden eines Telekommunikationsanbieters geschaffen. Dazu wird ein modelltheoretischer Ansatz verfolgt, der sich durch eine Modellierungsaufbereitung des Kundenverhaltens auszeichnet. Der interdisziplinäre Ansatz greift die technischen Möglichkeiten auf, die Next Generation Networks zur Sicherung der Dienstgüte bieten, und identifiziert eine Möglichkeit zur Berücksichtigung der Kundenzufriedenheit in einer Customer- Equity-basierten Analyse.